In order to improve a new company's brand identification through creative graphic design, Lydian worked with them. Creating an integrated visual identity that connected with their target market and set them apart in a saturated marketplace was the goal.
To gain an understanding of the client's vision, values, and target market, we conducted in-depth meetings at first. Our design approach was informed by this knowledge, which made sure that each component spoke to their audience and represented the soul of the brand.
Lydian used creative and strategic graphic design to successfully brand the client. Our cooperative approach and in-depth knowledge of branding concepts produced an identity that is attractive and appealing to the target market.